Helping retailers bring standout, commercial homewares to customers worldwide.
An award-winning Australian designer, Alex Liddy founded Jahie Pty Ltd in 2006 with one mission: to create products people genuinely love using every day. With a sharp instinct for what’s next, she blends colourful, contemporary style with real- world function and is often first to market in emerging categories.

With deep experience in product development and global distribution, she partners with leading retailers including David Jones, Myer, Target, Kmart, Big W, TJX Group, Selfridges, Amazon, John Lewis, and Briscoes - delivering proven collections built to sell.